This post has been very popular, so we have decided to update it as of November 2015 to reflect the very latest changes. Feel free to ask questions in the comments- we have a Platinum member, Gold member and Bronze member on hand to answer your questions.
The loyalty program of Crown Casino in Melbourne, Australia is Crown Signature Club- a program which has been running since 2009, offering club members incentives to spend and visit the entire entertainment complex, including the casino. How can you make the most out of what Signature Club offers? Most of the actual club benefits are not detailed or published, so we’ve decided to provide a full rundown with the most up-to-date information available.
Joining the club
If you visit the Crown Entertainment Complex in any capacity at least once every six months, it’s worth joining Signature Club. Not only is it free, but you also get joining bonuses which vary depending on the promotions running. The main benefit is $5 cash (or chips) and free parking for your next visit. Joining is free at any Signature Club desk located on the main gaming floor. You need to be over 18 and not excluded from the casino.
Crown Signature Club is broken down into five tiers- Bronze, Silver, Gold, Platinum and Black. Membership into each tier is dependent on a number of factors, mainly turnover, although you can be moved up at any time at Crown’s discretion. Wanting to advance? Read on.
I’ve joined- how do I earn Crown Signature Club points?
Now that you are carded, and most likely in the Bronze tier, the most important thing you can do is start earning points to make the most of your membership. Any time you spend money on the complex, hand over your card. If you are dining, hand over your card, if you are staying at the hotel, hand over your card, if shopping, hand over your card and so on. If gambling, present your card to the dealer or place it in the machine. There are some areas where you can’t earn points but don’t let an opportunity go by.
[NEW]- I’ve heard you can earn points online with CrownBet- is that right?
Yes, you can now earn points through online gambling by linking your CrownBet Rewards account to your Signature Club account.
The best way to earn points with CrownBet is to bet with fixed odds on racing, or on multis. You will earn 1 point per $1. Other betting options like sports offer a much lower earn rate.
How many points could I earn?
The general rule is 5 points per dollar spent on the complex in any area. A spend at a restaurant of $100 will earn you 500 points. Gambling works in a different way and points earnt vary depending on a range of factors. For table games, your play is rated based on spend, table limit and time spent. Poker machines take more trial and error to determine earnings. When gambling, play and work out how many points you earn to get a feel for how it all works.
Checking your points balance
Use one of the ‘VIK’ machines (Voucher Issuance Kiosks) which are located throughout the gaming floor. You can also look online at the Signature Club website. The Signature Club website is great tool if you are looking at advancing your status as you can get an up-to-the-minute update on points and credits on your smartphone. Setup an account here. Note that the site doesn’t update your points balance unless you logout then log back in again.
Making the most of points
As you accrue points, you can start to enjoy the benefits by redeeming points. The standard earn and redemption rates effectively give you 5% back on what you spend in rewards. You can generally redeem points at a rate of 1 point per cent, or 100 points per dollar. Where can you redeem your points:
- At selected restaurants (combine your redemption with cash if required)
- Crown Spa
- Certain goods in a gift store
- Table game vouchers (you need at least 2500 points which gives you $25 in cash)
and more. The most effective redemption is table game vouchers as this is effectively cash which can be used for anything. You need 2500 points and can redeem a table game voucher at a VIK using the ‘Member Bonus’ button. Vouchers are only available in multiples of $5 over $25.
Occasionally offers arrive by email or mail- these vary depending on what is being promoted and what market segment you fall into. Offers including free credit for restaurants, a free table game voucher, bonus points or credits for doing something or entry to win a car are common for members of all tiers. Often offers need to be triggered by you taking action- such as visiting Crown, earning a certain number of points in a week and so on. It’s hard to tell what gives you offers without inside knowledge, so simply keep earning points to make the most of the club and hopefully you will fall into various offer categories.
Moving up through the tiers of the club
The most common question asked is moving up- how could you get Black or Platinum membership for example? This is where things get complicated so bear with us. First of all, you need to note your tier period of 6 months and what date it ends. If you joined the club in March, your tier period will expire at the end of September. You can find out online when your tier period expires.
The next thing to note is credits. Credits cannot be used for redemption- their sole purpose is to determine what tier you are in. In the past, you needed to earn 500 points in a day to earn 1 credit. This has since been relaxed to 450 points in a week (Monday-Sunday). In August 2013, this became more complicated.
Credits are now calculated based on ‘tier points’. Tier points also cannot be used redemption and are not the same as regular points. You will get one credit for every 450 tier points earnt in a week (Monday-Sunday).
How do you get tier points? When gambling or getting points from a Crown hotel, the earn rate is 1 tier point for every point earnt. However, all other areas such as food and beverage and shopping will give you just 1 tier point per 5 regular points earnt. The message is to spend in hotels or gaming if you are looking to gain status with Crown.
You can earn as many credits as you like in a given week. It’s important to note that when we say day, we mean a Crown day, which is classed as 6am-6am. So you have from 6am Monday – 5:59am Monday to earn 450 tier points for a credit. On your tier period expiry date (see above), you will be placed into one of the 5 tiers based on your credit balance, then your credits will be set back to 0. You will then have another 6 months to earn more credits. If your tier period expiry is on 31/02/2016, and you are a Gold member with 4 credits, your credits will be set to 0 on this date and you will become a Bronze member (unless there are special circumstances).
Doing the numbers on tiers
Spending on hotels or gaming (including CrownBet)- 450 points = 450 tier points = 1 credit. At 5 points per $1, each credit will cost $90- however earn rates for CrownBet and gaming are usually much lower than 5 points per $1.
All other spending- 2250 points = 450 tier poinst = 1 credit. At 5 points for $1, each credit will cost $450.
You can mix it up however- if you spent $260 on a hotel room and $50 on a meal you could expect the following:
$260 on hotel = 1300 points = 1300 tier points
$50 on meal = 250 points = 50 tier points
1300 + 50 = 1350 tier points. 1350 tier points = 3 credits @ 450 tier points per credit.
If you get something like this in the mail you’ve moved up a tier
So, the key to moving up through the tiers for most people is to earn as many credits as possible, unless another factor causes Crown to place you in another tier at their discretion. Let’s look at the process and benefits of involved with moving up.
Most people will start as Bronze members, or if you have less than 5 credits, you’ll be here. There’s a few benefits but not much separates you from the rest of the crowd. A quick look at benefits- apart from the above, at Bronze you can:
- Earn free parking for next time by getting 25 points in a day in the casino (6am – 6am), or by spending $50 in a restuarant, hotel or other participating outlet. To see if you have parking, insert your card into the reader at the boom gate. If you get greeted by name and let into the carpark, you don’t need to pay. But if you don’t have parking, you will be told to ‘Take ticket’ and will have to pay.
- Birthday offer- you get free cake and sparkling wine at selected restaurants when celebrating your birthday and get a small number of points in a draw done on a VIK. You also get a nice birthday card.
- Free lockers
- 5% discount at hotels off the rate of the day as set by Crown
- Earn a Meal by getting 150 points in a day on the pokies. You’ll have $7.50 that must be spent in one go.
- Earn a Grande Meal by getting 650 points in a day on the tables or at the pokies. You’ll have $17.50 that must be spent in one go.
Silver Tier- finally some recognition
Earn 5 credits in your tier period and you will become Silver. How do you earn 5 credits? The easiest way is to spend $450 at Crown in 6 months on a hotel. Spend a couple of nights at a hotel, have a nice meal out, go on a shopping spree or possibly gamble. Ensure you don’t spend less than $90 from Monday-Sunday or your efforts will go to waste.
What’s great about being Silver? You get a shiny Silver card with an expiry date (reflected by your tier period) and finally some recognition over the masses.
- Unlimited parking anytime you want, don’t worry about getting the minimum threshold in points each day
- The Birthday offer is the same but with more points to be won
- Free cloaking
- The member discount at the hotel goes up to 10%
- The chance of being invited to exclusive events
But the real benefit of Silver is access to the Riverside Room. It’s not much- and sometimes can feel like an extension of the gaming floor, but you get a little bit of privacy, a room that’s a bit quieter, complimentary soft drinks, tea and coffee and the Riverside Restaurant. But if you are really serious, it’s time to progress to:
Gold Tier- the start of the real VIP treatment
Earn 25 credits in your tier period and you will become Gold. How do you earn 25 credits? The easiest way is to spend $2250 on a hotel at Crown in 6 months. It’s not as simple as Silver- if Gold is what you want you’re going to need to be more calculated and earn around 1 credit per week. If you stay at the hotels multiple times in 6 months spending $2250 will be easy, but otherwise spending at restaurants, or shops will need some commitment. The key message is the same as Silver- don’t spend less than $90 a week if you are trying to get Gold.
- Discounted off-peak valet (which is hard to justify when parking yourself is free)
- 20% hotel discount
- A dedicated Signature Club desk, and call 1800 88 GOLD for a dedicated concierge service
- Priority seating at restaurants- if there’s a line for tables you can jump the to the front which is a nice touch- if you can deal with the stares and occasional glares of those who have been waiting for 30 minutes.
- Complimentary beverages when playing at the Atrium Bar
But the main thing about Gold is access to the Teak Room along with the Riverside. The Teak Room is really the centre of VIP action on the main gaming floor. It’s a big space with a premium offering and a comfortable spot to relax- a welcome break when it’s nonstop outside. Read our Teak Room review. Gold is a great place to be and you’ll be content. If you can maintain Gold you’re doing well. Unfortunately the large commitment means that rising up the tiers stops here for most people, but if you are committed and visit regularly with well-lined pockets, you may find yourself at:
Platinum- the big time
Platinum is the tier to be in, apart from Black of course. You will be a step above most of the other patrons at Crown and treated accordingly. However, few people make it here due to the high requirements for entry.
Earn 150 credits in your tier period and you will become Platinum. How do you earn 150 credits? You need to spend at least $13,500 on hotels/gambling at Crown in 6 months, or about $520 a week. This is pretty hard to do without gambling, one easy way would be getting your employer to pay for a couple of nights at Crown Towers every week. Without staying, to earn Platinum, you’ll find yourself at Crown at least 2-3 times a week to come even close.
- Unlimited and complimentary valet parking
- VIP Hotel rates and express registration. The VIP rates take a Crown Towers booking to as low as $230 per night- not a huge discount but not bad. The express registration will allow you to make on the spot bookings.
- 1800-88-PLAT number for service- the team are very helpful and help with restaurant bookings and other concierge services.
- 2 complimentary hotel nights every 6 months.
- Daily dining- earn 500 points in a day and get $17.50 in dining that can be used on a pro-rata basis.
And where Platinum really wins- Mahogany Room access plus access to all the VIP rooms of the main gaming floor and limited salons.
Black- invitation only
- Black requires 750 credits (a spend of $67,500 every six months). You also need management invitation to gain access.
- Black members receive complimentary Crystal Club / Level 28 access at Crown Towers and Metropol respectively
- Black members have $55 in daily dining
- Black members have a dedicated area located on the top level on Crown Towers and full saloon access
- Black members enjoy more beverages on a complimentary basis, other tiers are much more restricted- but even black members will have to pay for some beverages
- More concierge services are available to black members
Are there more tiers?
Yes. Within each tier there are sub-tiers and it’s all part of Crown’s clever strategy of using market segments. One such example is ‘Gold Select’, a tier between Gold and Platinum. ‘Gold Select’ is designed for those who get sufficient credits to retain Gold for some time, but don’t earn the credits to make it to Platinum. Believe it or not, a Gold Select card is very similar to Platinum- you get access to the Mahogany Room and other benefits similar to Platinum.
The exact qualification for these ‘Select’ tiers is unknown as entry is invitation only- but there is a Bronze Select tier, Silver Select tier, Gold Select tier and Platinun Select tier and it entitles the holder to more. So if you can’t move up to the next tier, you may be pleasantly surprised by an invitation in the mail. There is also a ‘Gold Mahogany’ tier which is lower than ‘Gold Select’. Our sources say that getting access to ‘Gold Mahogany’ requires sustaining at least 30 credits over many cycles at Crown. ‘Gold Mahogany’ gives the holder access to the Mahogany Room.
I’m playing on a $5 table. How long will take me to earn Platinum membership?
There is no hard and fast rule on how you earn Platinum- it’s all about how you play, how long you play and your betting style. Your play is rated by staff and you receive points accordingly. Due to human factors, playing on a table one day will not get the same points as the next. We can reveal that you earn roughly 1 point per $1 of gambling turnover.
Here is a rough indication of how much you will earn by default (if your rating isn’t touched) on a roulette table- as you can see it works out to be about 1 point per $1:
- $2.50 table- 100 points/hour
- $5 table- 200 points/hour
- $10 table- 400 points/hour
- $25 table- 1,000 points/hour
- $10 table in Teak Room or Atrium Bar- 500-600 points/hour
How can I get Platinum membership using CrownBet online?
With CrownBet, 1 point is equal to 1 tier point- the same as gaming and hotels.
For fixed odds racing and multibets, you’ll earn 1 point per $1. Other betting such as sports is much less- so if you are spending to get credits, avoid betting on anything other than multis and fixed odds racing.
Getting 1 credit would require a bet of $450.
That means to get each tier on CrownBet alone, you would need to bet (turnover) the following on multis or fixed odds racing:
- Silver- $2,250
- Gold- $11,250
- Platinum- $67,500
- Black- around $337,500 (but it is unsure if you can be invited into Black by earning credits through CrownBet)
I get really confused between credits, points and tier points. What is each and how does it affect me?
It’s actually quite simple.
- Points- these are the currency of Signature Club. You can earn them (as explained above) and spend them to get rewards. 100 points is worth $1 in rewards, and it will take a spend of at least $20 to make 100 points.
- Tier Points- you cannot spend tier points. They are used to determine how many membership credits you will earn. You’ll automatically get 1 tier point by earning one regular point from gaming, CrownBet or hotels, and 1 tier point by earning five regular points from all other earning- like restaurants and shops. Your tier points balance will be reset to zero every Monday at 6am.
- Credits- you cannot spend credits. They are used to determine your status within the program. You earn 1 credit from earning 450 tier points within a week (Monday at 6am-Monday at 5:59am). If you have 0-4 credits, you will be Bronze. 5-24 credits will be Silver, 25-149 credits will be Gold and 150+ credits will be Platinum. There are lots of exceptions to this, but this is what is published. Your credit balance is reset to zero once every six months- the day after your ‘Membership Period Expiry Date’.
I’m on 4 credits and my membership period expiry date is next week. Should I bother to get one more credit and get Silver given I’ll only have it for one week?
This is not how the system works. On your membership period expiry date, your status is set depending on how many credits you have, then your credit balance is set to zero. A lot of people think this happens the other way around, but this is not right.
If you are on five credits, on your expiry date, you will be moved into Silver (if you are not there already) and then your balance will be set to zero. So you’ll always retain a tier for at least six months. If you spend in a calculated way, you can get Silver for nearly a year by spending $450.
I am a gold member with 6 credits. What will happen when my membership period expires?
You will be moved into silver, your credits will return to zero and you’ll have silver for another 6 months.
I am a platinum member with 3 credits. What will happen when my membership period expires?
Officially, you will be moved into bronze and your credits will return to zero. But there is often a ‘soft landing’ so that you usually won’t fall more than one level at a time.
What if I go from Bronze to Silver 3 months in to my membership period?
Once you earn your fifth credit, the Crown Signature Club site will say something along the lines of:
Congratulations, you have reached the required amount of Membership Credits for the SILVER tier level. Your membership into this tier is currently being processed.
Once processed, you will be moved into Silver and you will be able to pick up a new card. Your new card will have an expiry date on it- but you will have Silver for at least this date + 6 months even if you don’t earn another point.
Why does it take time to process my membership upgrade?
This is unclear- staff have given a lot of vague explainations, but it seems that each upgrade is manually approved. There is no processing time when they want to downgrade you- only upgrade you…
Being processed into Silver and Gold will take about 1-2 days. Just be patient. The website will change colour (grey for silver) when you have officially been moved into your new tier, and you’ll be told that you can pick up your card from a Signature Club desk.
Being processed into Platinum is a completely different situation- this is a very frusturating process and it often takes 2+ weeks- sometimes a whole month. Again, you just need to be patient, although we have been given access to the Mahogany Room while still Gold and waiting for our membership to process. Just ask enough at different places.
How can I earn points faster at restaurants?
You get 5 points per $1 you spend. However, you will only earn 1 tier point per $1. That means, to get a credit, you’ll need to spend $450 in one go at a restaurant.
In the past each credit was worth $100, today, it’s only worth $90 now when you spend on gambling or hotels.
The hard thing about putting a price on each tier is that it depends on where you spend. It’s much cheaper when gambling or staying at hotel.
Bronze membership is free.
Silver membership is worth $450 on gambling/hotels or $2250 elsewhere for 6 months
Gold membership is worth $2250 on gambling/hotels or $11250 elsewhere for 6 months
Platinum membership is worth $13500 on gambling/hotels or $67500 elsewhere for 6 months
Black membership is worth $67500 on gambling/hotels or $337500 elsewhere for 6 months (it’s unlikely that you’ll get in without gambling)
I go to Crown often and only have Bronze?
Going to Crown and spending $10 per day in the food court, 5 days a week for 2 weeks will see you earn 0 credits despite spending $100. Going to Crown once and spending $200 on a hotel room will see you earn 2 credits.
What’s the shortest time it could take to get Platinum?
If you have a spare $13500, you could become Platinum in one day. But walking up to a table game and betting $13500 on red is not going to get you Platinum- mainly due to how table games are rated. The best way would be to get a Crown Towers villa for 1-2 nights.
If you really want to get Platinum by gambling, our advice would be to go to a $25 roulette table on the main gaming floor or play Baccarat. Play at the table minimum for as long as possible. To earn Platinum from one table, you will need to play at the table minimum on a $25 table continuously for around 68 hours.
What’s the longest time allowed to get Platinum?
You only have 6 months to reach the required spend, so this is the maximum time you have.
What if I get points by betting on both Red and Black at the same time- that’s moving up a tier with no risk?
If you have decided to use gambling as your method for moving up, please remember that EVERY dollar you spend will be subject to the house edge for the betting option of your chosen game- how you bet makes no difference.
It doesn’t matter if you select Player or Banker in Baccarat (although Banker is marginally better), or if you bet on both.
Take roulette, and assume you are playing on a single zero table with a house edge of 2.7%. If you bet on one colour for 37 spins, you would expect to win 18 times and lose 19 times. Betting $5 means you would have turned over $185 and lost $5 after 37 spins.
Placing $2.50 on red and $2.50 on black would also result in you turning over $185 for 37 spins, you would expect to make nothing 36 times and lose everything once. Turnover- $185, loss $5.
Hopefully this illustrates that it’s OK to gamble to earn points (if you find it enjoyable and you stick to your limits) but remember that regardless of how you play, the casino will win 2.7% in single-zero roulette, 5.4% in double-zero roulette and so on.
What is the best way to earn points in the Signature Club?
There is no answer to that that we can give- the best way is to spend how you would normally spend within the complex and earn points doing what you would normally do and enjoy. But for some that still won’t be enough, so our favourite way to earn points is staying at a Crown Hotel. Stay at Crown Towers for 1-2 nights and you can expect to be at Silver, plus you will have enjoyed the amazing hotel that is Towers. Read our review here.